129667840464990392_148Cash, or in cash first army "between noncombatants come to" winter lead: as far as this reporter know, China vanke already pondering halve the bonus payment this year.
Proposed cuts in bonuses in addition to brewing, wanke also actively discount promotions.
A bit cold this winter. On November 22, Yu Liang, China vanke Group Chief Executive with Beijing vanke staff forum, theme is healthy and the winter. This paperThis reporter has learned that wanke already take into account bonuses halved this year issued. Proposed cuts in bonuses in addition to brewing, wanke also actively discount promotions.
In vanke employee opinion, vanke certain projects cut in the near future "Super exaggeration", already is sold by loss-making prices, can be described as heroes in Brokeback. Cut the meat does not end with a leader wanke, the property market, "frozen"Cases, cut meat war room and enterprises are frequently staged huge profits in the past developers, has been a sharp decline on profits in a single project, and some even at a loss.
Room rate of margin to the manufacturing industry is rapidly closing. Vanke bonus cut meat cut in half is a kind of qi and bright winter policy. For employees, a number of people you want to reschedule the end consumerShopping list, maybe someone wants to re-examine their career planning. Market to the parabola's vertex, is falling rapidly. According to some branches of older employees said
swtor power leveling, "is a bit cold this winter."
From the current situation, China vanke adopt self-protection measures, somewhat similar to scenes of 2008 and 2009. After mid-October, the housing market expressRate freeze.
Longhu monitoring data show that during the market's depressed period, Beijing property market a one-week sales of about 700 units, only half of the Beijing, Shanghai, Hangzhou most severe, once a week to digest only 15 units. For the winter, Yu vanke summarizes four winter strategy: cash is King, cash flow more important than profit margins; second, positive sales, without toilet paper, orCover disc; three being cautious buying land, not the local King, and the revenue, controlling operational costs. In short, China vanke wintering strategy is for the enterprise saved the greatest amount of cash to avoid "a penny stumped hero Han". Vanke bolanbujing on this surface, but in fact led to widespread concern in the industry, said one person familiar with depressed and described longhu Chairman Wu YajunIn the near future "kickoff" said meant exactly
the old republic power leveling, whether China vanke, still Lake, regional General Manager of the finance team in the accounts has been completed, profit below the 5% abound. Because of reduced net profits, employee bonuses must substantially derived from lower, China vanke, longhu, in the sea, Jinke enterprises have emerged, such as how to deal with the "morale of stability" issues in emergencyCase, the stable team was placed in the very important position.
In order to turn inventory into cash, into November, branches in Shanghai, Beijing, Nanjing and other places more than one project focuses on promotional activities, cut up to 20% per cent.
Behind the strong promotion, China vanke faces challenges in all key markets. In the Beijing market, 2010 branches outStar managers gross Daqing actually create sales in more than $ 11 billion, is the Beijing market sales Crown, and consequently it is difficult to reach this highly this year.
Vanke xianghe project dismal as a back, result in Daqing in 2011 with planned revenues of $ 2 billion vanish into thin air. Because of the restriction policy, Beijing market purchases eligible reduced severe bipolar consumersAnd 10,000 yuan/square meters and the low end of the complex high-end projects sales of 50,000 yuan/square meters looks promising mid-range home selling occurs. China vanke housing stock position in the 20,000-30,000 yuan/square meter. As regards the location and development of China vanke real estate are located in the far suburbs, these areas when the crunch in the market, price will be a substantial correction. But given the wanke more projects have beenEnter the sales medium and late on the price-off promotions in a quandary. Such as COFCO China vanke Changyang peninsula project, the project cost about 18,000 yuan/square meter.
Because some buyers arrival imminent, vanke articles done only on projects supporting education, without rashly price promotions. In southern China, future markets in Shenzhen, China vanke to space on residential development hasThere is not enough commercial projects during the burn phase, is difficult to see benefits for years to come.
Participation in old city reconstruction at greater risk, branches in southern China also faces problems of financial and human resources to reconfigure.
In addition, the speculators are turbulent Eastern China in the past, most downturns in the national market. Because of the large economies of scale, China vanke austerity and deep discount sellers hurt less bonesHowever, unpredictable policy factors, and out of the year after an abundant supply of affordable housing, has become a stagnation of China vanke, and is forced to confront the issue.
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